Automation to bring Sales and Marketing Together

Automate and Align! How Automation Can Bring Sales and Marketing Together   “Automation is not our enemy… Automation can be the ally of our prosperity.” – Lyndon B. Johnson Sales and marketing alignment is a key business challenge, as companies struggle to keep these two key functions working together effectively and efficiently. How big a difference can a company make by improving alignment? Recent research indicates that results can include: 38% higher win rates 36% increase in customer retention 27% acceleration of profit growth 36% faster business growth There are a number of proven methods and best practices for improving …