Automate and Align! How Automation Can Bring Sales and Marketing Together   “Automation is not our enemy… Automation can be the ally of our prosperity.” – Lyndon B. Johnson Sales and marketing alignment is a key business challenge, as companies struggle to keep these two key functions working together effectively and efficiently. How big a difference can a company make by improving alignment? Recent research indicates that results can include: 38% higher win rates 36% increase in customer retention 27% acceleration of profit growth 36% faster business growth There are a number of proven methods and best practices for improving …