Reap the Benefits of Outsourced Marketing

AVVA Marketing

AVVA Marketing

Outsourced Marketing

Reap the Benefits of Outsourced Marketing

“The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.” ‒ Alphonso Jackson

As your company grows and your marketing activity increases, you may find yourself short on the skilled resources required to keep up with planning, developing, deploying, and evaluating your marketing activities. You could hire more people… or you could outsource key functions. If you weigh the pros and cons of each option when it comes to cost, efficiency, and quality, you’ll see the benefits of outsourcing. These include:

Specialized Expertise

The main reason why any of us “outsources” tasks is to take advantage of skills that we don’t possess. It’s why we pay experts to cut our hair, remodel our homes, and fix our cars. In business, outsourcing can also provide resources that are not needed full-time or year-round. Instead of hiring a new employee or spending time and money training an existing team member, engage an expert on a project or ongoing basis and benefit from their capabilities.

Objectivity

We know why large companies often hire consultants to manage personnel reorganizations, major shifts in business strategy, and other important projects: they bring not only expertise, but also an objective view of the situation. In smaller companies, it can be particularly difficult for leaders to take an unbiased view. When you hire a third-party resource for marketing, you get a fresh perspective on your company.

Focus

In a small to mid-size company, almost everyone wears multiple hats. By outsourcing some or all of your marketing effort, you and your team can eliminate at least one of those hats! Stay focused on sales, revenue, growing the company, managing your team, delighting your customers… while marketing specialists wear the marketing “hat” for your company.

Cost-Effectiveness

The ultimate benefit of outsourcing your marketing is the cost savings and improved ROI you’ll see. Instead of taking on the costs of more full-time employees, you can buy a “subscription” with a marketing-as-a-service provider. They will deliver a marketing solution that can include people with diverse skills, proven processes for deploying marketing campaigns, the latest marketing technology, and analytics that will keep them accountable for marketing performance.

Learn more about how AVVA Marketing can save you money, allow you to focus on your business, and drive sales via smart outsourcing of key marketing functions.

 

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Automation to bring Sales and Marketing Together

Automate and Align!

How Automation Can Bring Sales and Marketing Together

 

“Automation is not our enemy… Automation can be the ally of our prosperity.” – Lyndon B. Johnson

Sales and marketing alignment is a key business challenge, as companies struggle to keep these two key functions working together effectively and efficiently. How big a difference can a company make by improving alignment? Recent research indicates that results can include:

  • 38% higher win rates
  • 36% increase in customer retention
  • 27% acceleration of profit growth
  • 36% faster business growth

There are a number of proven methods and best practices for improving sales and marketing alignment… beginning with simple, non-technical changes like scheduling more meetings that include both teams. We’ll share more of these ideas in future blog posts. For now, let’s take a brief look at how automation can help.

Start With CRM Adoption

Do you have a CRM platform? Most companies do. The important question is: is it getting used? There are many ways that CRM can help drive automation that more efficiently moves leads through your sales funnel. However, if the organization is not already living in the CRM system on a daily basis, the work you put into this automation will be for naught. If you have a CRM adoption challenge, think about whether you have the right product for your organization. Is it too complex? Have you set it up correctly to align with your business model and sales approach? Is the data up-to-date and organized? Has your team been trained in how to use it? There are dozens of reasons why people avoid using a CRM platform. Address those, and you can move on to automation.

Bridging Gaps Via Automation

When you leverage CRM data for automated communications, you not only make your sales and marketing more efficient; you help build common ground with shared ownership of the the lead generation and nurture processes. Examples include:

Lead Record Completion ‒ tools for finding online data from LinkedIn and other sources to complete lead records will help create a more robust CRM database while saving time for everyone involved

Lead Qualifying and Prioritization ‒ when you use automated processes for lead scoring, sales will spend less time on unqualified leads and marketing can more easily target leads with relevant content

Campaign Response Tracking ‒ with information on which leads are responding to various marketing campaigns, salespeople gain insights that lead to more meaningful conversations, while marketing can continue to improve personalization and improve messaging

The very processes required to implement CRM-driven marketing automation will create better alignment between sales and marketing, as these teams work together to define the requirements for each process and share the resulting insights.

Learn more about how AVVA Marketing can help you improve sales and marketing alignment through automation.

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