Reap the Benefits of Outsourced Marketing
“The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.” ‒ Alphonso Jackson
As your company grows and your marketing activity increases, you may find yourself short on the skilled resources required to keep up with planning, developing, deploying, and evaluating your marketing activities. You could hire more people… or you could outsource key functions. If you weigh the pros and cons of each option when it comes to cost, efficiency, and quality, you’ll see the benefits of outsourcing. These include:
The main reason why any of us “outsources” tasks is to take advantage of skills that we don’t possess. It’s why we pay experts to cut our hair, remodel our homes, and fix our cars. In business, outsourcing can also provide resources that are not needed full-time or year-round. Instead of hiring a new employee or spending time and money training an existing team member, engage an expert on a project or ongoing basis and benefit from their capabilities.
We know why large companies often hire consultants to manage personnel reorganizations, major shifts in business strategy, and other important projects: they bring not only expertise, but also an objective view of the situation. In smaller companies, it can be particularly difficult for leaders to take an unbiased view. When you hire a third-party resource for marketing, you get a fresh perspective on your company.
In a small to mid-size company, almost everyone wears multiple hats. By outsourcing some or all of your marketing effort, you and your team can eliminate at least one of those hats! Stay focused on sales, revenue, growing the company, managing your team, delighting your customers… while marketing specialists wear the marketing “hat” for your company.
The ultimate benefit of outsourcing your marketing is the cost savings and improved ROI you’ll see. Instead of taking on the costs of more full-time employees, you can buy a “subscription” with a marketing-as-a-service provider. They will deliver a marketing solution that can include people with diverse skills, proven processes for deploying marketing campaigns, the latest marketing technology, and analytics that will keep them accountable for marketing performance.
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